In response to Fairlife Milk's animal welfare crisis, I designed a new milk label to help re-establish consumer trust and demonstrate the company’s commitment to ethical practices. This new label emphasizes transparency, sustainability, and compassion, showcasing Fairlife's efforts to improve animal welfare standards. By creating a fresh, thoughtful design, the goal is to reconnect with customers, rebuild the brand's image, and foster a positive, forward-thinking narrative around its products.

This design was created for a class campaign project for Fairlife Milk (education use only, information on the graphic may not be accurate)