Tecovas Social Media Graphics
I wanted to create two graphics that were for a holiday sale for Tecovas. I wanted them both to be very simple bevause all of Tecovas' posts are very simple. I didn't want both graphics to be too similar since they have different purposes on each platform. The goal for this project was to showcase their high-quality, handcrafted Western boots in a simple, visually appealing and engaging way. I aimed to strengthen their brand identity, drive engagement, and inspire potential buyers by highlighting the craftsmanship, style, and authenticity of Tecovas products.
The purpose of these graphics is for education use only
Facebook Ad
With the Facebook ad, I wanted it to still be simple but have some color so it would pop when it came across somebody's feed so I chose a color that could go with the holiday theme as well as something similar to Tecovas. I also wanted to make sure there was a call to action on the ad as well so it get people to actually do something and serve its purpose. I also added the boot with the bow and tag to relate it to the holidays but also be cute and trendy and get the attention of Tecovas' audiences. I chose the 30% off the be the largest text so it would be what people saw and focused on first.
Instagram Graphic
With the Instagram post, I didn't want to have too much text since most of Tecovas' posts on their feed have little to no text on them. The posts they have are also moody, simple and mostly about boots and I wanted to create a graphic that would fit in well with the others. I added the snow on top of the photo of the boots to make it more winter/holiday themed. I also wanted the 30% off to be the main focus of this post rather so it captured attention and stoof out from their other posts. That is also why I used white text, so it stood out from the dark moody