Who is Hey Sailor! ?

Hey Sailor! is a small coffee shop in Annapolis, Maryland. Established in 2015, it focuses on health and overall wellness while also promoting natural ingredients and maritime culture. It offers a place to escape the hustle of everyday life, much like the ocean, and celebrates the new and young sailing culture and history around it.

Who is their target audience?

• sailors and maritime enthusiasts

• college students from the U.S. Naval Academy & St. John’s College

• hip professionals

The Vibe of the Branding

After getting to know hey sailor! a bit more. I knew I wanted to keep the branding vibe feeling young and fresh while also keeping the historic maritime tradition alive. I knew I was going to have to mix tea cups with sailing, which was a challenge but one of my favorites to date. I went with the navy and medium tone washed blues along with brown that reminded me of an old sailing boat to be the color palette for the brand.