Who is Grizzly & Co?

Grizzly & Co. is an outdoor clothing and gear company built for the tough and rugged. They are based in Denver, Colorado, which fuels their love for the outdoors

Who is their target audience?

• people who love the rugged outdoors

• people of all ages who are active and in the Colorado Rockies

• campers, hikers, hunters, etc.

The Vibe of the Branding

After getting to know the people of Grizzly & I wanted to embody the spirit of rugged exploration and their deep respect for nature. With a bold aesthetic reflecting earthy tones and vintage-inspired design, the brand resonates with those who crave authenticity and connection to the wild. I went with a simple bear relating back to the vintage vibes and the respect for nature instead of using a growling bear. Grizzly & Co. isn’t just about products; it’s about fostering a community so I stuck to warmer tones.